The Start-up Founder's Overview to Strategic Advertising And Marketing That Drives DevelopmentAre you a startup founder battling to get traction for your new product or company? Do you have a fantastic modern technology yet are puzzled why people aren't depressing your door to buy it? If this sounds familiar, you need to concentrate on strategic ad… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other realities concerning modern B2B advertising. We discuss exactly how the purchasing trip is currently entirely fragmented as well as the manner in which neighborhood structure can aid online marketers retake contr… Read More